Revenue Strategy for Games

Strong games deserve a strong business.

Strategy, product, monetization and operations for game and entertainment companies, from an operator who has shipped over 100 games.

Neil Haldar, Managing Director. In games since 1992. Based in Las Vegas.

34Years in games
100+Games shipped
$12B+Consumer spending
9,000+Connections
Background & Experience
MGM007Unreal TournamentGREE
Bio

Neil Haldar

Managing Director, HALDAR & CO. Thirty-four years on the operating side of games, from founder to studio executive.

  • Founder at 19. Founded his first game company in September 1992, at 19, and signed his first publisher deal in 1994, at 21.
  • Publishers. Worked at Sierra On-Line and GT Interactive.
  • Hollywood. Ran a division at MGM Studios as Vice President and Executive Producer.
  • GREE. Ran Business Development for GREE in San Francisco.
  • Games. Over 100 games shipped, driving over USD $12B in consumer spending across console, PC and mobile, spanning premium, free-to-play and ad-monetized models. Executive Producer on 007: Everything or Nothing and Unreal Tournament.
  • Network. 9,000+ LinkedIn connections across the games and entertainment industry.
The Practice

Operating advisory for game companies.

For founders and CEOs of game and entertainment companies who want the business to run as well as the games play: clearer strategy, a sharper portfolio, healthier revenue and an operation built around the plan.

Direction

Strategy

Where to compete, what to build next, and the plan the company can actually deliver.

Focus

Product and portfolio

Which titles and products to back, how to balance the slate, and when to change course.

Models

Monetization

Premium, free-to-play and ad-supported models, and the right fit for each game and audience.

Performance

Revenue and margin

What makes the money, where margin leaks, and the commercial plan that improves both.

Growth

Partnerships and IP licensing

Business development, platform and commercial partnerships, and how a character, film or franchise travels into games.

Execution

Live and business operations

Live operations cadence, org, process and team rhythm rebuilt around the strategy and the plan.

Coming next

Expanding capabilities

Building additional services to support gaming companies' growth and strategic needs, including broker-dealer capabilities, now in progress.

Where It Helps

Common moments to call.

These are a few examples, not the full list. Every company is at a different point, and the work starts from the question in front of its leadership team, whatever that question is.

The situationWhat the work focuses on
Veteran developers building a new studioMarket research, opportunity sizing, supportable platforms, and getting investor-ready with the pitch deck and business plan
More project opportunities from more developers than the slate can holdPortfolio choices: which pitches and developers to back, pass on or pause, and why
A live game has plateauedMonetization model, live operations cadence and the player journey
Revenue is growing but margin is notCost structure, pricing and where the commercial plan leaks
Board, investor, publisher or partner confidence is slippingRebuilding that confidence with a refreshed company strategy, financial plan and reporting cadence
A partnership or IP opportunity is needed or on the tablePartner search and fit, IP licensing approach and how the relationship should run
The company has outgrown how it operatesPlatform and store strategy, process and the operating cadence behind the plan
The Approach

From evaluation to a business that runs to plan.

01

Evaluate

Strategy, portfolio, product, monetization, revenue and operations, reviewed with the leadership team.

02

Plan

A clear plan: where to focus, what to change, and the measures that show it is working.

03

Operate

Hands-on support as the team puts the plan to work, adjusting as results come in and keeping the board, investors and partners informed.

Back to 01. A stronger operation surfaces the next set of gains, and the cycle repeats.

In 34 years I have been in every situation a games company can face, and I have worked alongside every kind of operator, director and founder. I have seen what works, and I have made my share of mistakes. You get the benefit of both.

My job is to make you and your team look good. The credit, the press and the glory belong to you.

Neil Haldar, Managing Director
Insights

Follow the thinking.

Two free newsletters for studios, publishers, bankers, investors and family offices. Sign up for both in one place.

by Neil HaldarWeekly
Weekly newsletter

The Burndown

A weekly briefing on what moved in games and entertainment, and what is still left on the clock.

THE BURN arcade masthead
PLAYER 1: HALDAR & COBiweekly
Biweekly newsletter

THE BURN

A biweekly take on one thing in the games industry, torn apart.

Contact

Make the business as strong as the game.

Veteran voice, steady strategy, stronger studio.

Book a call

Already know you need time? Pick a slot.

Emailneil@haldar.co
NetworkLinkedIn
Based in

Las Vegas, Nevada